We certainly know that we have a long way to go, but we hope that by joining the conversation and inviting open dialogue, we can make progress towards this goal, together. You’ll find here a list of things that we believe we’re doing to put our best foot forward as well as goals that we have made for ourselves to accomplish by 2025. we share these with you to provide transparency and in hopes that you hold us, yourselves, our friends, and competitors alike accountable.
b.effect is committed to continual innovation and investment in efficiency. We are taking steps to green up our beer production & distribution process while minimising our impact in a resource-intensive manufacturing business.
We know that we are only scratching the surface of what is possible so we welcome any and all feedback as we head into a new chapter. In an effort to continuously reduce our impact we would love to hear from you on how we can grow our sustainability initiatives. we encourage you to participate in the conversation so please reach out with any questions or comments.
We are currently undergoing a Carbon Footprint Audit with an outside consultant so we have a clear picture of our current impact on the environment. Only once knowing the reality of our situation can we then begin to make real changes. We are excited about this next phase and will continue being transparent about our findings and subsequent actions.
What We're Currently Doing
The brewery runs completely off Renewable Energy using Meridian Energy
Our spent brewers’ grain and adjuncts are sent to a local farm for cattle feed
We avoid the use of PVPP (microplastics) in fining our beer
Conduct a yearly Sustainability Audit with an outside consultant
Using 100% cans, instead of glass bottles, since cans have fewer greenhouse gas emissions over their whole life cycle
Our current water usage (water per litre of beer) is currently less than industry average.
Re-using cleaning chemicals recovered through a CIP system
Wherever possible, we engage local and New Zealand suppliers
Here’s what we plan on doing
Have the brewery completely powered from solar panels by 2024
Replace single use plastic and pallet wrap with reusable rope covers
Committed to making all our beers carbon neutral by 2023
Aim to have our water usage (water per litre of beer) down to half of the industry average
Committed to becoming Carbon Negative by 2025
We Love POW
All profits from this beer will go back to Protect our Winters Aotearoa – POW connects the outdoor community to protect the places they love from the impacts of climate change
b.effect is proud to partner with Bike Glendhu to conserve, protect, and restore our environment, starting here in Glendhu Bay.
A percentage from every can and pint of Hero Dirt will be donated to planting trees to help them work towards their goal of 30,000 trees planted by 2025.