About Us
b.effect is a small brewery in the heart of Wanaka. We create sessionable & refreshing beverages for everyone to enjoy.
Our purpose is to bring people together and help build better communities.
Our Values:
Care for it - Our People, Our Community, & Our Place
Embrace it - Change is our only constant
Own it - Show integrity, take responsibility, and remain humble
Simplify it - Strive to do more with less - our planet will love us for it
Deliver it - Work hard to deliver tangible value to our people, the community and stakeholders
Please stop by our local brewery, where we create all of our b.effect beverages, including all of our NZ craft beers as well ginger beer, cider, b.alive kombucha and non-alcoholic beverages.
To try our beverages come down to b.social Taproom & Eatery which is located right next door to the brewery – so you can watch us making the beverages while you enjoy them.
Our Story
b.effect was started by James Hay back in 2015 with the idea of creating refreshing sessionable craft beers. In 2019 b.effect started building its own brewery & tasting room in the heart of Anderson Heights, Wanaka. We took an old car mechanic workshop and turned it into the brewery and taproom of our dreams. We now make a range of beverages beers, cider, ginger beer, & Kombuchas all onsite.
True to our purpose of bringing people together and helping to build a better community, b.social is our taproom and local neighborhood bar. b.social serves up delicious craft beers and tasty burgers right next to the brewery. b.social has an outdoor beer garden, upstairs mezzanine, and also a function room overlooking the brewery with it’s own private balcony. So come down and have a beer with us!
The b.effect name comes from Edward Lorenz’s Butterfly Effect – ‘small changes can cause great effects’. We use this philosophy to guide us in the brewing process and how we operate as a business. Change is our only constant so we’re always looking to improve.