About Us

b.effect is a small brewery in the heart of Wanaka. We create sessionable & refreshing beverages for everyone to enjoy. 

Our purpose is to change the way we socialize and come together.

Our Values:

1. Our People – Our Community

2. Strive to do more with less – the planet will love you for it

3. Change is our only constant – embrace it

4. Take responsibility and show integrity

Please stop by our local brewery, where we create all of our b.effect beverages, including all of our NZ craft beers as well ginger beer, cider, b.alive kombucha and non-alcoholic beverages.

To try our beverages come down to b.social Taproom & Eatery which is located right next door to the brewery – so you can watch us making the beverages while you enjoy them.

Our Story

b.effect was started by James Hay back in 2015 with the idea of creating refreshing sessionable craft beers. In 2019 b.effect started building it’s own brewery & tasting room in the heart of Anderson Heights, Wanaka. They took an old car mechanic workshop and turned it into the brewery and taproom of their dreams. We now make a range of beverages beers, cider, ginger beer, & Kombucha’s all onsite.  


The b.effect name comes from Edward Lorenz’s Butterfly Effect – ‘small changes can cause great effects’. We use this philosophy to guide us in the brewing process and how we operate as a business. Change is our only constant so we’re always looking to improve. 


b.social Taproom & Eatery – James teamed up with Matt and Anna Lamming (owners of local eatery Urban Grind and the Hawea Hotel) to create b.social, a local neighborhood bar serving up delicious craft beers and tasty food next door to the b.effect brewery. b.social has an outdoor beer garden, upstairs mezzanine, and also a function room overlooking the brewery with it’s own private balcony.